Project Brief | SIA Focus Group Highlights Video
Tools | Adobe Premiere Pro, Apple iPhone
Organization | Singapore Airlines (SIA)
Year | 2022
A focus group was organised, by SIA's Customer Experience and Cabin Crew division, for cabin crew members to provide inputs and feedback on a mobile application that the company was designing. During the two half-day focus group sessions, the cabin crew members were able to provide valuable feedback on the app's user interface, features, and overall user experience.
The video showcases some of the key highlights of these sessions, such as the cabin crew members discussing the various challenges they face and their aspirations for this app. In addition, the video also features interviews with participants on how they feel about the sessions.
