Campaign | Dudes Can Dance
Tools | Adobe Photoshop, Adobe Illustrator
Organisation | SIM Global Education, Singapore Institute of Management (SIM)
Year | 2020
The campaign, which was initially titled “Dancing Dudes”, was renamed to ‘Dudes Can Dance’ inspired by the reality dance show ‘So You Think You Can Dance’. The campaign showcased the talents of da' boys from 4 different dance clubs in the school - Salsa en Soul, Dreamwerkz, Dance Sport, and DanceArt.
During the campaign, the dancers took the audience on a journey of their back-stories that inspired them to take up dancing. They shared their personal experiences and tips for ‘Dudes Who Wanna Dance’. The aim was to inspire more boys to become confident about their passion for dance.
To wrap up the post, the dancers were asked to complete the sentence: “Dance is…” and their responses were a testament to their love for dance and the positive impact it has had on their lives.
This Instagram series was re-purposed for Facebook.
