Campaign | Tribal Leaders
Tools | Adobe Photoshop, Adobe Illustrator
Organisation | SIM Global Education, Singapore Institute of Management (SIM)
Year | 2020
Taking inspiration from the ever popular Survivor series, where the game master has a favourite line "The tribal council has spoken," this campaign features student leaders from six different student councils.
As part of this campaign, our student leaders were asked to share their thoughts on what makes a great leader. Each student was also encouraged to provide a favourite quote from a leader they admire, to inspire and motivate fellow leaders.
In addition, each student leader was asked to share more about their "tribe," i.e., their respective student communities. They talked about the unique qualities and characteristics that make their community stand out, and how they strive to embody those values and represent their peers.
To add a visual element to the campaign, we asked each student to take a photo of themselves on their "throne" - a stool of their choice. Through these pictures, the student leaders showcased their creativity and individuality, while also emphasising their leadership position.
