Project Brief | Event branding, logo design, collaterals design
Tools | Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Organisation | SIM Global Education, Singapore Institute of Management (SIM)
Year | 2016
The Board Diversity Puzzle: Global Evidence - an industry forum discussing the diversity of corporate boards - touching specifically on gender quota, among others.
To appeal to the C-suite audience, the visuals were designed with a serious tone, utilizing dark colors to present a tinge of class. The event identity was inspired by the word "Puzzle" and was represented by a cubic puzzle with a "C" as one of its pieces. The concept aimed to convey that diversity in corporate boards is a complex problem that requires the right pieces to fit together to achieve a complete and effective solution. The design of the collaterals, including brochures, posters, and other promotional materials, followed the same concept and utilized the same color scheme to maintain consistency and reinforce the message of the event.
